The first video is about HTCAB, but my favorite is the second video where Dave Hitz speaks off the cuff a bit more, including right after an interview with Business Week.
Customers only open their wallet when they're in pain, and it's true that there's less in their wallet, but boy is there a lot of pain to go around. So if you can figure out the stuff that's hurting them and figure out a different way to solve it there really is a big opportunity.I was kinda surprised to hear Dave Hitz say that he didn't do all the writing in HTCAB, but it sounds like Pat Walsh did manage to make the book even better! I sure hope there are more episodes of On the Road With Dave Hitz.
